2020 Social Media Trends

What trends can be seen in the horizon of social networks for next year? 2020 Social Media Trends

Social networks are a territory that is eternally to the sway of changes and trends and where practically nothing is the same from one year to the next.

In 2020 the social media (and also the numerous influencers that develop in them) will not be exactly as we know them today and will be strongly influenced by some trends (some more ephemeral than others).

I will talk today about the trends that will be most talked about next year in universe 2.0:

2020 Social Media Trends

1. TikTok

2020 Social Media Trends

Those brands that don’t get on TikTok fast will probably miss the train.

Those companies whose target already drinks the winds through this emerging social network should act especially quickly.

Some may not want to take it seriously yet, but the figures released by TikTok speak for themselves.

Those who have already thrown themselves into the arms of this social media use an average of 39 minutes a day (more than Instagram).

2. Pinterest

Pinterest is growing at an extraordinarily healthy pace.

And its characteristics make this social network particularly suitable for connecting with the millennials (more than with the centennials).

Conveniently exploited, this platform can be exchanged into a fully-fledged traffic generation machine.

However, to win the user in Pinterest it is necessary to treat him with quality content and that in the best of the cases he looks for solutions to his problems.

3. Influencer marketing + sustainability and 2020 Social Media Trends

Sustainability is nestling in the heart of more and more consumers, particularly those belonging to Generation Z.

And influencers, who do not lose sight of the latest trends, are also increasingly incorporating this theme into their content strategies.

Along with influencer marketing, sustainability is, however, a double-edged sword because it cannot rely on any product but on a truly relevant one.

4. Virtual Influencers

Virtual influencers are already giving a lot to talk about and in 2020 they will only gain in prominence.

Although from the point of view of storytelling and authenticity, flesh and blood influencers inevitably overshadow virtual influencers.

The latter have the advantage of offering much more control to brands in order to put an end to possible clumsiness.

5. Podcasts

The podcasts, whose users are very loyal, create a very intimate atmosphere with the listener.

Therefore are a particularly fertile ground in key market that brands, conveniently aided by social networks, should explore.

6. Chatbots and 2020 Social Media Trends

Although chatbots were already very fashionable in 2016, their popularity will experience a rebound over the next few months.

It could not be otherwise if we consider that the artificial intelligence that makes them possible is advancing by leaps and bounds.

7. Twitch

Twitch logo

On Twitch, where all content is live, the needs of Generation Z, is different in many ways to Generation Y. Generation Y prefers to indulge in the pleasures of “looking good” on Instagram.

Moreover, Twitch, where pure and hard realism prevails, is not only a platform for gamers and can be perfectly adapted to the live streams of influencers with the focus on the kitchen, for example.

8. Influencer Marketing

In 2019, the growth of influencer marketing was consolidated.

And also, the deployment of marketing strategies based on influencers.

Types of influencers:

  • Nano-influencers – social media profiles with between 1,000 – 10,000 followers
  • Micro-Influencers – profiles between 10.000-50.000 followers (more expensive than Nano-Influencers, but not as effective)
  • Level Influencers – profiles of between 50.000 – 100.000 followers
  • Macro-Influencers – between 500.000 – 1.000.000 followers
  • Mega-influencers – large social media companies 1,000,000 – 5,000,000 followers
  • Celebrities – more than 5.000.000 followers


Four out of five Instagram influencers are women. 93% of influencer marketing campaigns are carried out in Instagram.

It offers twice as much repercussion as YouTube or Facebook.

In this area the 2020 trends are:

This type of personalized communication seems more honest and reliable than traditional advertising campaigns.

The peer-to-peer message is more reliable and genuine than celebrity endorsement.

Nano-influencers marketing will grow (100% authentic audience), and on a smaller scale Micro-Influencers marketing.

I expect the marketing of Celebrities will decline, due to its reduced credibility due to the volume of false accounts, low level of engagement and low ROI.