What Quality Content Is And How You Can Achieve It (Part II)
Continue from: What Quality Content Is And How You Can Achieve It (Part I)
I believe that each subject requires a minimum depth in order to be approached with dignity.
This does not mean that you have to let go of the brick every other day, and specifically for me, it is defined in a natural way by the level of reasoning and detail that the subject requires to give a solid foundation to the ideas and that the reader can understand them well without having to consult 50 more sources.
In other words, in my opinion, a post is fine when it is “round” and has added value. In some cases, 500 words will be enough and in other cases, more than 2,000 will be not.
Clear ideas, please
The clarity with which you transmit those ideas to others and how much you love to read your contents will be fundamental to keep your readers hooked.
In addition, factors not directly related to the content itself, such as a good blog design that makes it aesthetic, pleasant and usable (easy to read, easy to find relevant information, etc.), help a lot.
Somehow, as an author, the blog is your home and you should make your guests feel comfortable.
Who likes to walk into someone else’s house and see pizza leftovers in the kitchen and underwear lying on the sofa?
Well, in an ugly, chaotic and unusable blog, the impression the reader gets is something similar.
Well-structured and engaging content
Another of those famous phrases circulating in the blogosphere is that “blogs are no longer read, they are scanned.
The reason is very simple: we all go like motorcycles.
People don’t read blogs quietly on the couch as they used to do with newspapers. A lot of content is consumed and there is a lot of competition between them to keep the attention of the reader.
In addition, people have 5 minutes and read them anywhere and whenever they can. On the subway, in the doctor’s waiting room, etc.
So quality content is also content that makes it easy for the reader, content that is easy to read, with a good structure of titles and subtitles that allow it to be “scanned” quickly to skip the parts that least interest the reader and with attractive and relevant elements to keep his attention, such as good images that add value to the content.
We all like “actionable” things, the sooner we see the result of something, the better.
“Actionable”, as we already know, means easy and quick to put into practice. If you give an actionable idea to a reader, he executes it and gets a result, there you will have one of the best “impacts” you can produce in it.
For example, imagine a post that suggests certain combinations of colors for the background, text and buttons of your mail subscription widgets because those combinations can achieve a 20% or 30% increase in the rate of subscriptions to your blog.
Generally, testing this should be as simple as changing the settings in the plugin you are using for this or in the CSS sheets of the widgets if you have implemented them directly in HTML. That is, a very simple action that you have implemented in a few minutes.
Imagine now that after a week you see that your subscriptions have actually gone up by 20%, with 10 minutes of work!
After providing such a lot of value, I guess it won’t be the last time you’ll read a post from this blog, right?
Copying from others is a big stupidity
And of course, don’t even think about copying from others. Not because of ethics, which also, but because it just doesn’t work.
Today, copying is stupid, you are inviting Google to penalize you from day 1 for publishing duplicate content.
In addition, you lose your voice, you notice that they are not your content. Each post will have a different style which completely dilutes any personality. People like to connect, but for that they have to feel that there is a person on the other side and if you are a copycat it is simply as if there was no one on the other side.
So if you really want to be a blogger, get used to the idea that you have to be able to generate your own content. If not, you’re not going anywhere, believe me.
It’s normal for you to have a hard time generating those contents, but like everything else, it has a lot of practice.
I think it’s more difficult to be clear about what makes a content quality content than to create it if the first thing is clear to you.
We should not confuse “quality” with “brilliant”, quality has much more to do with the contribution of value and the implementation of a series of techniques and good practices such as those I have commented on in this post than with the creation of works that are the height of creativity.
In this post I have mentioned those that personally seem to me to be the most important, but I am sure that some important ones have stayed with me. Which ones do you think should be added?