Do you upload a photo to Instagram and up to the minute have hundreds of likes? Is your blog getting more and more visits? Are your tweets getting more and more popular? Has your latest YouTube video reached 30,000 views (and you’re still hallucinating)?
“The influencers”, that buzzword that defines a person who brings a certain credibility on a subject and that by its influence on social networks can become an important part for a brand. But… is everyone really capable of being a good influencer?
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