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SwipeTown Academy - Marketing For Influencers
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social media influencer
Influencer

Tips To Show A Brand That You Are An Influencer

September 1, 2019 by Larry O'Connell No Comments

Do you upload a photo to Instagram and up to the minute have hundreds of likes? Is your blog getting more and more visits? Are your tweets getting more and more popular? Has your latest YouTube video reached 30,000 views (and you’re still hallucinating)?

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Reading time: 6 min
Influencer•Social Media

Influencers And Instagram Stories, The Perfect Marriage?

August 16, 2019 by Larry O'Connell No Comments

Instagram Stories have turned the social network into the right eye of brands and influencers thanks to the naturalness and closeness they report.

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Reading time: 1 min
Social Media

Some Advice For Influencers

August 1, 2019 by Larry O'Connell No Comments

I thought it might be useful to share a list of tips for influencers. Here they go! Some Advice For Influencers!

  1. If your goal is to become an influencer, you’re off to a bad start. Becoming an influencer should never be an end, just a consequence. People trust you, they give you their trust (which has to be born in integrity) and, as a consequence, your influence!
  2. If your goal is to earn money as an influencer, you are still going badly. Money is also a consequence, not an end. The goal is to solve a pressing problem for someone or give them something valuable. If what you do is worth it, forget about the money, it will come alone!
  3. Bring influence to the category of consequences (just like money).
  4. Don’t try to be popular, try to be exemplary. Popular people “influence” by what they say and appear to be (successful people). Influential people because of their exemplarity and what they are (people of prestige).
  5. Deepen your motivations. Why do you want to influence others? What is your personal mission? What are you going to do for others that will substantially improve their lives or respond to their most pressing needs and/or problems?
  6. Focus on serving others, move your interest from your ego to the ego of others.
  7. Learn from the best. Find out who are the top 10 in your sector, follow them and learn as much as you can from them!
  8. Measure the impact of what you do.
  9. Find your niche and stick to it. Be specific – build a profession of two surnames! Be unique! The future belongs to niches.
  10. Make a list of 15 products you could sell (diversify and test).
  11. Strive and be constant.
  12. Ask yourself if there is a market for what you do (or dream of doing).
  13. Create a blog (if you don’t have one) and write frequently or keep few but memorable contents.
  14. Record long videos; record short videos; create images and infographics.
  15. Be active in vertical social networks.
  16. Attends industry events.
  17. Works the competitors (sum of competition + collaboration)
  18. Read from your sector (with voracity)
  19. Take courses that you believe will bring you value as a professional. Study! Study! Study!
  20. Give more than you get.
  21. Focus. Focus. Focus (again, keep focusing on your niche!)
  22. Your age is not an excuse (whether you’re young or old) to become an influence. If you’re 40, you have 67% of productive professional life left. And if you are 65, you have 25% left. Don’t worry, you still have time!
  23. Strive to be clear about what it is that you do (or know) that makes your company a better (more valuable) place just because you are there.
  24. Have “free agent” mentality. It will help you to always keep your contribution clear and present.
  25. Create your own membership, whether it’s a product, service, content, community, or a mix of all of them!
  26. Focus on helping others succeed. Again, serve others!
  27. Don’t wait for a perfect product-service. Throw it away!
  28. Show who you are as a person.
  29. Don’t focus or obsess about visitors or “I like” them.
  30. Don’t expect short-term results. The personal brand is like a plant that must be watered throughout life!
  31. Commit yourself to your audience. Don’t just offer them amazing content. If someone makes an effort to communicate with you, they deserve an answer.
  32. Stick to your purpose.
  33. You don’t need to have a presence on all social channels. Assess which ones (or which ones) best suit your purpose and audience.
  34. Find your own voice. Get in touch with your passion. Be yourself, completely and wholeheartedly, and trust that it will attract others.
  35. Write for your audience, not your ego (again, but it’s very important!).
  36. Look for something that you are passionate about, that you master (or you can master) and that solves a specific problem for someone (they don’t have to be many, if they are 1,000 we’ll be fine).
  37. Think about the business model:
    • Advertising and sponsorship
    • Affiliate Programs
    • Services
    • Digital products
    • Analog Products
    • Events
    • Memberships
    • Others: donations, blog sales, etc.
  38. Become an exhibitor of your talent, because by doing so you will open up the possibility for someone to discover it and for your professional life to change forever. Show yourself. Exhale yourself.
  39. Do you have (openly) digital references that show or attest to your talent/experience/knowledge? Interviews? Videos? Articles? Photographs? Books?
  40. Write your own book. A book is your best calling card, it is a key tool for empowering your authority as an expert in a field, increasing your relevance and influence, and getting more customers.
  41. Strive and don’t expect immediate results (again, yes, it’s also very important, patience!). The secret of success, in 99% of cases, has to do with insisting.
  42. Connects with super connectors (people with powerful contact networks and natural predisposition to connect people)
  43. Become aware of your superpower to influence. Identify some specific knowledge you possess that you could share with your digital tribe of 1,000 true followers.
  44. Be authentic. People are hungry for authentic people. Authenticity is a powerful magnet.
  45. Look for authenticity at the intersections of parcels you dominate to develop unique positions aimed at hyper-specialized niche audiences.
  46. Decide what you want to happen at the “moment of truth” (when someone finds you on Google). Experience your 0 moment of truth. Open a browser session in incognito mode and… find yourself! What does the Internet say about you? Would you hire yourself after reading that “0 moment of truth”?
  47. Think of yourself as the director of your own communication campaign.
  48. Learn to turn on and off the digital mode and the human mode. Learn to live between two worlds!
  49. Use your superpower to influence to change the world by making a positive impact on others.
  50. Think: how could I use my digital influence to create positive change in others?
  51. Commit to your dreams (in thought and action)

I hope they’re useful for you.

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Reading time: 4 min
Social Media

Tips To Improve Your Social Media Content

July 27, 2019 by Larry O'Connell No Comments

Today I bring you 6 tips to improve your content in social media. Obviously, there are many more that could be added, but I hope this list will help you in your daily work as a community manager, social media manager or as an influencer.

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Reading time: 5 min
Social Media

Tools To Manage Instagram More Easily

July 16, 2019 by Larry O'Connell No Comments

Instagram consolidates itself as one of the social networks with the highest growth in number of members and intensity of use.

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Reading time: 5 min
News•Social Media

Influencers: A Valuable Resource For E-sports

July 9, 2019 by Larry O'Connell No Comments

E-sports have caught the attention of millions of young people around the world, which is logical given their close relationship to the world of video games.

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Reading time: 2 min
Marketing•Social Media

How To Work With Influencers And Increase Your Brand’s Visibility In 2019

How To Work With Influencers And Increase Your Brand's Visibility In 2019
May 6, 2019 by Larry O'Connell No Comments

I am convinced that you have heard at some point during the last few months words such as: influencers, prescriber, influencer marketing, among others.

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Reading time: 4 min
Marketing

How Do Brands Use Influencer Marketing To Blow Up Their Sales

How Do Brands Use Influencer Marketing To Blow Up Their Sales
April 23, 2019 by Larry O'Connell No Comments

In the previous post, we talked about Barter collaborations. Today we’ll be discussing how brands use Influencer marketing to blow up their sales.

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Instagram Feed

I thought it might be useful to share a list of ti I thought it might be useful to share a list of tips for #influencers. Here they go! Some Advice For Influencers!  1. If your goal is to become an influencer, you’re off to a bad start. Becoming an influencer should never be an end, just a consequence. People trust you, they give you their trust and, as a consequence, your influence!
2. If your goal is to earn #money as an influencer, you are still going badly. Money is also a consequence, not an end. The goal is to solve a pressing problem for someone or give them something valuable. 3. If what you do is worth it, forget about the money, it will come alone!
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#Swipetown #influencertips #influencermarketing #earnmoney #influencercampain
Do You know who your ideal client is? What does he Do You know who your ideal client is? What does he need, what challenges does he have, what #socialnetworks does he use and, above all, what can you do to help?  Developing your buyer persona will be a fundamental exercise for #content creation, product #design, lead tracking, sales and any other activity related to customer acquisition and retention.
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#Swipetown #influencermarketing #influenceradvertising #contentmarketing #contentadvertising #influencer
#Socialnetworks can become anyone’s best or wors #Socialnetworks can become anyone’s best or worst ally, and play especially against us if we are exposed to millions of people who follow our content every day.
#EscapeX is a clear example of this, being a booming platform, in which more than 350 celebrities are uploading daily content. What do they gain by betting on this service? Privacy, an escape route from the Instagram algorithm and of course… money.
Instagram is one of the most used social networks Instagram is one of the most used social networks  by the influencers of the moment.
These are the 10 best Instagram influencers in the world that you should follow.  @camerondallas
@sommerray
@zachking
@lelepons
@huda
@pewdiepie
@loganpaul
@jakepaul
@zoesugg
@kaylaitsines
According to statistics, it is estimated that only According to statistics, it is estimated that only in Latin America there are a total of 32 million women registered in social media. Get the best Tips To Boost Your Makeup Business Instagram Account.  1 Have an optimal profile
2. Make your #makeup several #stories
3. Take advantage of Instagram TV
4. Hold a contest
5. Collaborate with an #influencer
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.
.
#swipetown #influencer #influencermarketing #instagram #makeupartist #instamakeup
Since #Instagram adopted a news feed positioning a Since #Instagram adopted a news feed positioning algorithm based on follower behavior (between mid 2018 and early 2019). Verified! Publishing Many Times A Day On Instagram Negatively Affects Engagement.
Publishing too often in Instagram will make your publications have fewer #interactions, especially if you focus on the videos and if you have already seen that engagement is decreasing on its own, it is better not to make it go lower.
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#Swipetown #Instagram #instagood #instadaily #influencer #influencermarketing
Once the big universal social networks (Facebook, Once the big universal social networks (Facebook, Twitter, YouTube, Instagram…) have settled among Internet users, it is now the turn of a new generation of specialized networks like.
 #Twitch, the gamers’ favorite social network.
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#swipetown #gamer #socialmedia #socialnetwiorks #generation
Video marketing is one of the most versatile and c Video marketing is one of the most versatile and cost-effective digital marketing tools for promoting a business.  It will be the star and is expected to continue increasing in importance and use by companies in the coming years.
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#Swipetown #Instagram #instagood #instadaily #influencer #influencermarketing #video #vlog
Load More... Follow on Instagram

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I thought it might be useful to share a list of ti I thought it might be useful to share a list of tips for #influencers. Here they go! Some Advice For Influencers!  1. If your goal is to become an influencer, you’re off to a bad start. Becoming an influencer should never be an end, just a consequence. People trust you, they give you their trust and, as a consequence, your influence!
2. If your goal is to earn #money as an influencer, you are still going badly. Money is also a consequence, not an end. The goal is to solve a pressing problem for someone or give them something valuable. 3. If what you do is worth it, forget about the money, it will come alone!
.
.
.
.
#Swipetown #influencertips #influencermarketing #earnmoney #influencercampain
Do You know who your ideal client is? What does he Do You know who your ideal client is? What does he need, what challenges does he have, what #socialnetworks does he use and, above all, what can you do to help?  Developing your buyer persona will be a fundamental exercise for #content creation, product #design, lead tracking, sales and any other activity related to customer acquisition and retention.
.
.
.
.
.
#Swipetown #influencermarketing #influenceradvertising #contentmarketing #contentadvertising #influencer
#Socialnetworks can become anyone’s best or wors #Socialnetworks can become anyone’s best or worst ally, and play especially against us if we are exposed to millions of people who follow our content every day.
#EscapeX is a clear example of this, being a booming platform, in which more than 350 celebrities are uploading daily content. What do they gain by betting on this service? Privacy, an escape route from the Instagram algorithm and of course… money.
Instagram is one of the most used social networks Instagram is one of the most used social networks  by the influencers of the moment.
These are the 10 best Instagram influencers in the world that you should follow.  @camerondallas
@sommerray
@zachking
@lelepons
@huda
@pewdiepie
@loganpaul
@jakepaul
@zoesugg
@kaylaitsines
According to statistics, it is estimated that only According to statistics, it is estimated that only in Latin America there are a total of 32 million women registered in social media. Get the best Tips To Boost Your Makeup Business Instagram Account.  1 Have an optimal profile
2. Make your #makeup several #stories
3. Take advantage of Instagram TV
4. Hold a contest
5. Collaborate with an #influencer
.
.
.
.
#swipetown #influencer #influencermarketing #instagram #makeupartist #instamakeup
Since #Instagram adopted a news feed positioning a Since #Instagram adopted a news feed positioning algorithm based on follower behavior (between mid 2018 and early 2019). Verified! Publishing Many Times A Day On Instagram Negatively Affects Engagement.
Publishing too often in Instagram will make your publications have fewer #interactions, especially if you focus on the videos and if you have already seen that engagement is decreasing on its own, it is better not to make it go lower.
.
.
.
.
#Swipetown #Instagram #instagood #instadaily #influencer #influencermarketing
Load More... Follow on Instagram

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