If you haven’t noticed already, Most brands have been asking influencers to post videos of their products. This is solely because videos have a more powerful impact on the audience. So, how effective video marketing is?
One can easily watch a 2 minute video as compared to a two page review. Moreover, videos are highly engaging.
Some YouTubers make it a point to review products and services in detail.
This ensures that the viewers know about the product before even purchasing it.
This can also be of great help to brands which have recently stepped in the market and want to establish a name quickly, without investing too much time and energy on marketing.