The success of a viral marketing campaign depends on the creativity of the content, its ability to attract people and get them to identify, interact, respond, react and share.

In the previous post I spoke about:

• Email marketing and behavioral psychology
• How can we apply the Fogg model to email marketing?
• Psychology tips to increase the impact of your email marketing campaign

Email marketing can be considered the daily bread within the marketing strategies that a company can follow.

In the previous post I spoke about:

• Why are buyer persona such important?
• What are negative buyer persona?
• How to use our buyer persona in Marketing
• How to create a buyer persona
• Some methods to collect information about your buyer persona:
  • Where to find people to interview

Do you know who your ideal client is? What does he need, what challenges does he have, what social networks does he use and, above all, what can your company do to help?

Digital marketing has become an indispensable part of business growth and social networks play a key role in this regard.

Time goes by and we continue talking about digital marketing continues to gain relevance in marketing budgets and advertising by brands, largely because they are the perfect scenario to connect with audiences.

The Internet provides the tourism sector with a series of tools that allow it to maintain regular communication with its clients and to be discovered by new clients.