Do you upload a photo to Instagram and up to the minute have hundreds of likes? Is your blog getting more and more visits? Are your tweets getting more and more popular? Has your latest YouTube video reached 30,000 views (and you’re still hallucinating)?

The social network has removed information relating to the “like” of a publication, now in more countries, why does Instagram do it?

The success of a viral marketing campaign depends on the creativity of the content, its ability to attract people and get them to identify, interact, respond, react and share.

Felipe Riaño Jaramillo, an expert in behavioral science, explains the difference.

“The influencers”, that buzzword that defines a person who brings a certain credibility on a subject and that by its influence on social networks can become an important part for a brand. But… is everyone really capable of being a good influencer?

Instagram Stories have turned the social network into the right eye of brands and influencers thanks to the naturalness and closeness they report.

In the previous post I spoke about:

Attention Community Managers and Influencers because this news may change forever the way you are managing your social networks. Specifically, the way in which content is programmed in Instagram and IGTV.