Instagram Statistics (Part III)

Continue from: Instagram Statistics (Part II). Now Instagram Statistics (Part III)

Instagram Statistics (Part III)

3. Instagram Stories Statistics

Line of icons

– Discovery

Instagram Statistics (Part III)Here we find more variables that have to do with the concrete actions we can do with Stories, such as jump from one to another or leave the profile. We see them:

  • Impressions, you know, the total number of times the content has been shown.
  • New Followers that you have gotten thanks to this publication.
  • Navigation: These are the 4 specific actions of the Stories.
    • Back: Number of times the Story has been touched to see the previous one. This happens when you have more than one, of course.
    • Next: On the contrary, the number of times users have touched the screen to move on to your next Story.
    • Next Story: The number of times the user has moved to the next story in the next profile, not yours.
    • Abandonment: the number of times the user has left your story without finishing seeing it for the time allotted.

Eye + number:

Instagram statistics tell you who are the viewers you have had in your Story.

The reflection here is clear: are the profiles you want, do they fit the audience you are looking for?

If yes, fantastic. If not, check the type of content you publish in the Stories and look for ways to boost your branding in the social network to your Buyer Persona.

Broken ascending arrow:

From here you can promote the Story. Watch out, see if this is the Social Ads strategy you want to use. Find a specialist in it, listen to his advice and let him manage it for you. It’s the way to make your investment profitable.

Downward arrow:

Download the Story. Look for it on your smartphone, in your photo gallery, in the Instagram section.

How useful can this be? It occurs to me that you can take it to other social profiles such as Facebook, either in your personal profile or on your fanpage. But if you do this, let some time pass because it is not convenient that you publish the same in all social networks.

Ascending arrow:

You can put your Story back into circulation, but this time as a publication. It takes you to the editor, where you can start cropping, putting filters, etc.

I’ll tell you as in the previous case. If you want to reuse it, do it after a while, so that all your contents are not the same.


Obvious? Yes, of course. Delete your Story.

This does seem useful to me, especially in fixed Stories. There are some profiles that have an infinity of them stored, so many that it is impossible to interact with them and pass from one to another. Sometimes it’s overwhelming.

I don’t recommend you go to this extreme. That’s why it’s good to delete some from time to time, perhaps the oldest or those that no longer fit your business strategy.

Instagram statistics

4. Instagram Statistics about your IGTV channel

These are typical video statistics.

We found:

  • The number of reproductions you have had (complete or not).
  • Likes
  • Comments.
  • The percentage retention of the audience, i.e. what proportion of the video that has been played, as an average.

In addition, it adds an interesting graphic. You know that the visual helps us to see the results.

Tools to get Instagram Statistics (Part III)

I don’t want to mess with 1000 tools because you have everything on the social network.

To be able to collect the data we have been seeing throughout this post you have to create a control panel, with an Excel, for example, and collect the metrics data every week.

Remember that Instagram shows you its statistics for the last 7 days.

If you find it too laborious or lack time to go to the original source, you can use some digital tools. I’ll give you just one, Metricool.

However, if you opt for this form of analysis, I do recommend that you get the most important KPI’s for your business, those 2 or 3 that you want to keep a close eye on, from Instagram.

With a single glance you can see the growth you have had in Instagram and some of the most important KPI’s you should measure.

Like this one, you have others that tell you about:

  • The balance of your followers.
  • The sex, age of your followers.
  • Country and city of their location.
  • Impressions.
  • Reach.
  • Visits to your profile.
  • Clicks to your web.
  • Number of publications.
  • Engagement.
  • Interactions.
  • Likes.
  • Comments.
  • Saved publications.
  • Study of your competition.
  • How many likes you have received from each of the hashtags you have used.

Not bad, is it?

I has finished this posts with Instagram Statistics (Part III),  I hope you find this tips helpful.


Instagram is a very powerful social network to boost your branding because it is the one that is having more growth. It is advisable to be in it, whether you have a B2B or B2C business model because we all have branding (call it a personal or business brand, if you prefer).

But it’s no use working as hard as this social network demands and not knowing if what you’re doing leads you to the objectives you’re looking for. Hence the importance of measuring.

I’ve left you a guide to get the results of the network itself, or know that they come from there. But, if you don’t have time, Metricool helps you with it very efficiently, as you’ve seen.

Measuring, measuring and measuring is the key to improving your Social Networking strategy. So, you already know how to see the Instagram Statistics. Get on with them and analyze your results!