Instagram Ads: Complete Guide (Part V)

In the previous post I spoke about:

  • Create your ad set
    • Segmentation of the ads
      • The similar audience is created by people who may be interested in your business because they look like a personalized audience.
        • Saved Audience
        • Personalized audience
        • Similar audience
      • Location of the ads
      • Creating your ads

Create your ad set

Creating your ads

Instagram Ads Complete Guide (Part V)

If you want to create a new publication, the type of format will change depending on the objective you have defined for your campaign.

In case you publish your ads in the news section and in the stories, you can customize each image or video by location.

As the measurements are not the same in the news section as in the stories section, I recommend that you put each image with its respective dimensions.

Now, you will have to add the text of the ad and, as you put the text, you will see on the right side a preview of the ad.

You can also select an emoji within the text to highlight a phrase.

In the text of the ad, instead of explaining the characteristics of the product or service you offer, briefly describe some of the benefits.

Finally, add the link you want to promote and a call to action, with what you want users to do once they visit your ad.

And your ad will be ready to be published in Instagram.

Analyze and optimize your campaigns

Your campaign is not yet finished because from the moment it is active, the analysis and optimization phase will begin.

It’s not about leaving your ads rolling until the budget is exhausted, but it’s time to analyze the performance of the ads and see which are the most effective options.

Ideally, when you create a campaign is to publish at least a couple of ads in each group, and wait 48 to 72 hours to make a decision.

To measure the results of your campaign, it is important that you focus exclusively on the data that will help you know if your ads are working well taking into account the goal you have set.

Here are the most important indicators when making decisions:

  • Conversions.
  • Cost per investment.
  • Impressions.
  • CPM (cost per thousand).
  • Frequency.
  • CTR (link).
  • Clics (link).
  • CPC (cost per click).
  • Amount spent.

7. Best practices in Instagram Ads

Instagram Ads Complete Guide (Part V)

Now that you know the most technical part of advertising on this social network, it’s time for you to get a better ROI taking into account the best practices to create ads that impact and get the results you expect.

Show the personality of your brand

Whether it’s the tone of the text, an emotional video, a funny image, whatever you publish, whatever you print on your brand and, above all, the people who receive it feel something.

Remember that people use Instagram not to see a boring corporate ad, but to entertain, have fun or be amazed.

Know your audience as if they were your best friend

Before creating any ad you have to know very well what your audience is like, what they like best, where they are, how they look for information online, and so on.

The more you know about your target audience, the better your ads will be optimized.

A previous analysis of your target audience will help you to know what they want and need, as well as their values, to be able to create your ads later.

Use the hashtags

Don’t treat the hashtags like they’re nothing.

Research users to find out which hashtags are most likely to be searched for by your audience.

Test the images and copy of your ads.

It’s essential that you create multiple versions of your ad, with different images and text and even just changing the call to action button.

Put them all in circulation to find out which works best.

Sometimes a small detail, such as a different phrase or call to action, can give you very disparate results.

Don’t lose sight of your competition

It’s important that you know what ads your competition is doing.

From the Facebook Ad Library, you can access the ads that are circulating the brands.

Also, from Instagram, on the top right, if you click on the three dots you will see a drop-down with several options, click on “Information about this account” and then on “Active ads” and you will be able to see the ads that the brand has both in the news section and in the stories.

Use eye-catching text

For the copy of your ads, avoid excessively long texts, use a close language and use (if appropriate) words that attract attention, such as: New, Free, New, Now, Offer, Exclusive, etc., will help you catch the attention of the audience.

You can also add a social proof with the number of people who have solved the problem, or enjoyed what you are offering, with you.

Optimize your landing page

For conversion campaigns, in which users go to your website to perform some action, it is important that your landing page is well optimized.

It is important that you describe the points of pain of the user to finally feel reassured with the benefits and solutions you bring with your products and services.

Above all, keep in mind that users will come from mobile devices, so make sure it is 100% responsive and loaded in a maximum of 2 or 3 seconds.

8. Conclusion

Now you know how to create ads in Instagram, I hope this guide will be useful to launch you to create your first campaign professionally and without hitting the button “promote” the publication.