Influencers are people who have influence over a certain group or demographic. They tend to be viewed as experts in the area or industry that they are passionate about.
They often work with businesses or brands by promoting their products and/or services in exchange for money, sponsorship, gifts, and other perks and privileges.
The following are the different types of influencers you can see online:
These are actors, models, singers, athletes, and socialites who are frequently featured on TV, radio, print, billboard, and digital ads.
They are famous and have a huge fan base. Since they already have a following, it is easy for them to drive sales and traffic to businesses.
Then again, if you are a business owner, you may have a hard time connecting with them.
This is especially true if you have not yet built a name for yourself.
Celebrities typically have high demands because a lot of people want to work with them.
So, even if you have the money to pay for the endorsement, you still cannot guarantee that they will agree.
After all, they want to make sure that their reputation will not be at risk if they connect with your brand.
These are people who have built a reputation through their books, articles, podcasts, videos, or speaking engagements.
Their goal is to have their target audience listen to their ideas, opinions, and recommendations.
If you want to work with these influencers, you have to help them raise their authority.
For example, you can research about their startup business, podcast, or other side projects. Then, you can offer to help them gain more viewers and listeners.
These are media personnel. They can help kickstart your business as well as improve your brand value through press releases and media coverage.
To connect with PR influencers, you have to learn about their relevance.
You may use tools, such as Buzzsumo, to research about their previous projects.
Then, you can send them an e-mail and offer to help them drive more traffic to their articles or give them exclusive information.
These people are a special type of influencer. Even though they have an audience, their greatest value is not their influence on them.
Instead, their greatest value is their relationship with other influencers.
These people value connections and relationships. So, if you want to connect with them, you have to offer something of value.
For example, if you want to be a guest on their podcast, you have to talk about topics that are relevant today.
Social Media Influencers
These are people who are highly popular on social media. They typically upload photos and videos of themselves doing various things, trying out brands, etc.
They have a huge fan base, and their followers generally believe everything they say as well as copy everything they do.
If you are a business owner, you should select a social media influencer with a huge fan base.
This way, your business or brand can reach more prospects.
Take note that some celebrities are also social media influencers. It can be more expensive to work with these people.
So, if you are just starting out, you can save money by collaborating with social media influencers who accept gifts and rewards as payment for their endorsements.