A Digital Marketing plan consists of a document that contains all the objectives and the planning of strategies and Marketing actions to be developed with the aim that everything that is set out in the document has a justification and can achieve the objectives set.

In the last post we spoke about:

1. Virtual and Augmented Reality.
2. Voice Search and Artificial Intelligence.
3. Context Marketing at every stage of the sale.
4. Transparency in native advertising.

It’s time to update your current strategies with new trends. It is nobody’s secret that the world of Digital Marketing is evolving rapidly.

I am convinced that you have heard at some point during the last few months words such as: influencers, prescriber, influencer marketing, among others.

Video Format and Technical Information

IGTV is thinking for the consumption of videos in VERTICAL format, you can upload them horizontally but you would be forcing your audience to rotate the mobile in order to consume your content and this is NOT the goal of the video platform.

IGTV came to revolutionize us all. Not only those of us who dedicate ourselves to the digital world, but also the users and companies who use Instagram on a daily basis.

Instagram is the ideal way for any company or entrepreneur to make their brand and products known and, in the end, get customers and sales.

However, for new entrepreneurs it is a bit difficult to get followers in Instagram because very few people know them and doubt the veracity of their account and the effectiveness of their products and services.

There are so many Influencers in the market that it’s tough for brands to choose just one.