The evolution of the Internet has allowed more and more digital advertising formats available in the market.

Before, social networks were seen as “a relaxation” where brands could say things without thinking about it (strategically) or where interns started “catching fire” in their professional careers.

One of the key factors to know the success of your digital marketing strategies is to have indicators and tools that allow you to measure the results of your digital campaigns.

In the previous post we spoke about:

• What is a Facebook BOT?
• What are BOTs for? Main advantages
• Facebook BOT features
• Tools to create Facebook BOTs
• Mini dictionary of terms related to Facebook BOTs

As you may have seen lately, there is a lot of talk about BOTs, especially Facebook BOTs.

With the filtering of Amazon’s new free samples project, it looks like the war has only just begun.

Emotional marketing is a must and the industry seems to agree: the importance of arousing emotions in the consumer.

In the previous post we spoke about:

• Definition of Digital Marketing?
• How to develop a digital marketing plan?