6 Easy Ways to Win More Social Media Backlinks
In the world of Search Engine Optimization, one of the important aspects in it is backlinks which are the links to your own site from other sites, and each of these links serves as a validation to search engines that your linked page is totally worthy to be ranked higher.
According to tech experts, the most valuable backlinks came from sites that usually are relevant to the page that your site is being linked to.
The sites that come with a higher link authority are the ones that have a larger number that is relevant to the links to them which are more valuable to your acquired links’ efforts.
The concept of using backlinks to rank a site higher in the search engine comes from the scholarly citation analysis which is a study or paper that many scholars mention or even cited in their own projects that are likely to have more value compared to those that scholars cannot cite.
According to Google’s Page Rank algorithm that was developed over two decades ago, this kind of concept was based on this logic, meaning, the theory is still very alive up to this day in performing various major search engine algorithms.
However, a lot of backlinks are not that easy to acquire and the difficulty level can be translated to the value in each of the natural searches, if all the sites have tons of backlinks, then it would not be of value as a signal in differentiating the best-loved from the rest of the sites.
To help you out in increasing your backlinks naturally check out the six best tips listed below.
Make Compelling and Interesting Content
According to Google, creating a great content that a lot of people are interested in will surely visit the link, like what most Search Engine Optimization (SEO) practitioners, this kind of advice is not very helpful, but naturally this is what most are striving to do, but there is some certain amount of search visibility which is required so that the users can discover many good contents in the first place.
Join Community Outreach
One way in receiving something is always you have to ask for it in the first place.
There are several companies out there that have a regular community outreach programs and other public relations affair to further introduce themselves and create more connections online by making it to the newspaper pages, blogs, and other informational sites.
Collaborate with Public Relations expert to Understand the Value of SEO
You should explain to the PR people that which pages are the most valuable to link your site too. There are sites out there that copy and pastes a company’s PR team that results in an optimal link that is duplicated.
Promote on Social Media
Like community outreach, another publicity or promotional activity is promoting your site on social media which is quick to acquire a lot of backlinks.
Utilize your Team
Your team should be able to execute all your plans accordingly in obtaining more backlinks by creating more engaging and interesting contents and collaborate with external groups.
Or much rather sponsor events and do some charity works to make your organization or business noticeable to the public and gain more interest from them.