5 Tips For Influencers Who Want To Work With Brands
Now that you have, a strong profile, the platform, and the audience who trust you, it is time to move on. Are you ready to work with brands? Yes, you are! But do you know where to start? Maybe, maybe not.
You would want to know where to start. The question is, how do you reach out to these brands. What can you do to notice you and possibly work with them through their influencer campaigns?
Collaboration, It Is A Serious Business!
You might be working directly with a brand, or through a team of experts, it is important that you understand that collaboration is a business opportunity.
This is not just a simple offer that you can take for granted. This is something serious that you should not take lightly.
The collaboration can make or break you. To help you get started, here are tips as you enter the industry of brand collaborations.
Social Media Handles
Now that you’ve opened yourself to this huge opportunity, never play hard to get. If you have noticed, social media influencers always include their social media “@” handles.
If you are wondering why, well this is the best way for the brands to easily get in touch with you.
Once you do this, you will be surprised when they start firing your inbox with collaboration requests.
In any correspondence, do not forget to include your social media handles.
Learn More About The Brand And The Product
Some collaboration requests may not always be from brands that you have tried before, but never openly tell them that you have never tried their product.
This is not a good move if you want to win them over. Do a little research to show the company that you are interested in their offer.
If you learn about them, this will also help you gauge if the product would match your personal brand.
Your Personal Brand
The reason why people love you is that you are “You”.
This means that the company contacted you for collaboration because they like your personal style. Be yourself.
This is your personal brand and your selling point. If the brand initially wanted a hard-sell strategy, they wouldn’t go for influencer marketing.
Be Personal About The Brand
Just asking to collaborate will not land you the offer. Go an extra mile by making a unique pitch whenever you send your application.
You can also share a brief story and adding a brand link. This is showing them that you are interested in their brand.
Keep It Short But Sharp
When reaching out to a brand, there’s no need for you to be too formal but you also can’t be too casual.
Just be in the middle. How you approach will depend on the brand that you are looking to work with.
Offer them something that they cannot easily find on your profile.
Remember, you are setting up a business transaction.
If you want to be successful in this business, you should be serious about it.
Take note of the tips mentioned above and let it guide you as you enter this crazy world. Be prepared and never expect too much.
It will never be easy at first, but you will get there.