There is an estimate going around the internet saying that in 2019, there will be 2.77 billion social media users from all around the world.
That is not a surprise because if we have noticed, the internet has been and will always be a part of our lives.
Most of us check our social media accounts first thing in the morning, a couple of times in between the day, and before we slumber at night.
That is how powerful social media can be!
Reasons Why You Should Invest In Influencer Marketing
Because of social media, it has become the reason why Influencer Marketing has become very popular in the business world.
Brands are taking the risk of investing their money into different influencer campaigns in order to promote their brand.
With the number of social media users, this is certainly the fastest way to help grow your brand.
Cheaper Than Traditional Marketing.
Compared to traditional marketing, influencer marketing is perfect for smaller businesses and start-up organizations.
Instead of spending a hefty budget on expensive print-ads, influencer marketing can provide you with the same results, if not better.
You can start your first influencer marketing campaign with as little as $100. But that, of course, would also depend on the influencer that you want to collaborate with.
A More Personalized Approach.
Remember that influencers have their own personal brand, and this is why their audience loves them.
Because of this, they can align their own brand with the company that they are representing.
This gives the campaign a personalized approach. Survey reveals that 83% of the consumers trust recommendations more than branded advertising.
If you have a more targeted approach with your campaign, there is a higher chance for it to be noticed by your potential customers.
Thus, it can easily increase business sales and faster success. Who you pick as your influencer can greatly affect how soon the audience would notice your campaign.
This is why it is important to take into consideration the audience demographics of your influencer because if you choose the wrong person, it can lead to negative results.
Increase Engagement Rates.
Most influencers spend hours on their social media platforms.
This high online activity means that they are actively engaging with their fans through their posts.
They take the time to reply to comments and answer questions.
This can be a huge help to your campaign. It can even act as your brand’s powerful sales tool!
Remember, the more your influencer engages with the audience, the better.
Rapidly Grow Sales.
The influencers have the power to convince their followers to purchase your product.
It might be your campaign object or just a bonus to your effort, but influencers would be able to link their post to your website or even to the product that they are specifically promoting.
As a result, more and more people will visit your page and get to know your brand. They would easily turn into potential customers!
Pretty sure now you are convinced why Influencer Marketing is ideal even for small businesses.
So instead of spending on print ads, why not find an influencer that would be a perfect match for your brand and your products?
Take advantage of the power of the internet.